Choice of keywords is a decision you make when you choose what kind of website you want and how to brain-storm for all possible keywords, synonyms, antonyms, homonyms, geography, etc., create a “fish diagram” or list of words with sub-menus, and sub-menus for sub-menus, and so on. Use software like WordTracker.com to enter seed keywords, then a list of searches for the words sorted with the highest KEI (keyword efficiency index, number of searches monthly divided by competition) and second order of sorting the number of searches. If it is relatively high (eg. KEI = 100%, number of searches >500), look up these keywords in Google and make sure the number 10 website has a page rank no higher than 0, and less than 1,000 backlinks when you look up the URL in quotes, otherwise the keywords may be too competitive. This is often the result of Googlebot giving high pagerank to websites that use a fraction of your overall keyword expression. Once you optimize your results for different pages, and it should probably be a daily practice for news pages, check your SERP (search engine ranking performance) daily, as well as Web analytics to see what keywords you are looked up under. Everything you do will be a high tech fishing expedition to get the most quality traffic to your website, even if some of the keywords are “loss leader” keywords designed as entry words that attract customers to more profitable products and services.
Keyword relevance is best thought of as a histogram of your target keywords when compared to the top 10 competition (density, proximity, prominence, size of document). What is supposed to consistent for Google’s best ratio is the following:
500 word document
Repeat keyword expression every 150 words
Best proximity of words together
Two high prominence (large font text) questions at top of page with keywords
Use keywords in meta-title, meta-description, and meta-keyword tags
Use keywords in domain and/or URL string
While it will always be difficult to say what criteria of the above is more important relative to its neighbor, there is software that compares you to its competition for the best Web positioning results – WebPositionGold.com.
Backlinks, in my opinion, will always be the most important criteria by far, in spite of all the damage done by the black hats. Most black hats will go away because of the decision of 90%+ of webmasters to add “no-follows” to backlinks as a result of a Panda report from 2013. This means you can use mass social media posting tools like HootSuite.com to broadcast to Twitter, FaceBook, etc. and engage customers socially as your back links and the ones they create can add up to dozens of quality links daily that can increase exponentially overtime with perseverance as the recipients will do shares and likes when they find your content unique. Not just a way to improve SEO rankings, but social engagement alone has taken away marketing interests from Google SEO because of the black hats, until ideas like mine (free paid chain letter automatic affiliate program no-sign-up programs) can restore the dignity of creating backlinks that are true quality, unique, without much effort to get them mass-broad-casted. Otherwise, affiliate programs like AffPlanet.com, where you attract affiliates who get paid to sell you product, and you become an affiliate for the people above you, and so on, to create many eigonvector pyramids with no risk of loss of income, but probably broadcast through keyword optimization with keywords like “affiliate program” plus what you specifically do to attract affiliates to your “Webmasters Make Money” page, with possible membership networks like CJ.com and WowTrk.com, are the best way to recruit salesmen. Anchor text is critical as you should encourage affiliates to link to you with suggested good keywords, intertwined in the main content of their site with effective sales pitches (unlike banner ads, which are often innocuous, off to the side side and ignored) which the webmaster themselves can replicate the same pattern with when they become a seller, and they become authority URL’s, further improving your pagerank. Black hat software is not advised, even when they guarantee “do-follows”, because the organic indexing period for back links is 6 weeks, and that gives webmaster plenty of time to remove or replace “rel” with “no-follow”.
Think like we did in college how to prepare for an exam by trying to guess what kinds of questions the professor would ask on an exam. You have to get in the minds of the Panda people, but non-SEO marketing like opt-in e-mail, the highest return-on-investment by far for all advertising models, can be exploited with a pop-up opt-in requests on the entry page promising money for passing on chain letters and examples of affiliates earning money may be your best option.